Sapporo Market and Seafood Brunch Tour Taste Hokkaido’s Freshness

Meeting in front of the tourist information center directly below Sapporo TV Tower

Soseigawa is a river flowing north-south through central Sapporo, excavated in 1866 (Keio 2).

After meeting at the iconic Sapporo TV Tower, your guide leads you through the lively streets to Nijo Market—where scallops, oysters, and Hokkaido shellfish are prepared right before your eyes. Taste them fresh and learn how the cold northern waters shape Hokkaido’s flavors.

Brunch at a local sushi restaurant Then head to Kani Sushi Kato, where the ingredients you just saw are transformed into delicate nigiri right at the counter. Enjoy eight pieces of expertly crafted sushi and experience the harmony of fresh seafood and perfectly seasoned rice—an essential part of Japanese culinary culture.

Continue your journey through Tanukikoji Shopping Street, a beloved Sapporo arcade packed with local charm, as you walk toward your next tasting. At Sato Suisan, you’ll savor Hokkaido’s famous “jaga butter,” a simple yet rich potato dish that captures the essence of the region’s agricultural heritage. This stop also offers an array of fish products and pantry-friendly items that make perfect souvenirs.

End of the tour near Sapporo Clock Tower The historic Sapporo Clock Tower, one of the city’s most symbolic landmarks.

Local shops around odori park Your final chapter highlights the island’s well-loved dairy culture at Machimura Farm. Take a relaxing break with soft-serve ice cream or dairy sweets made from fresh local milk, enjoying flavors that showcase Hokkaido’s pastoral richness